Welcome to the interim UAP Website

Now, more than ever, advertisers need trusted solutions that reach people, not places. Unlike third party networks, we come from a storied history of creating brand safe environments that marketers and agencies trust, sold by expert sales teams who take pride in delivering exemplary customer service. The Universal Audience Platform will continue that tradition by offering a "first party" solution across 21 NBC Universal owned-and-operated digital properties reaching nearly 60 million monthly unique users including the ability to leverage best in class data targeting providers such as BlueKai, Nielsen and Quantcast. By offering more direct access to our audiences, we reduce friction, improve transparency and increase control over the transaction between advertiser, agency and publisher.

The combination of significant audience scale and high quality content places the Universal Audience Platform in a unique position in the marketplace. Whether you're a marketer, an agency digital media buyer or an agency trading desk specialist, we are open for business and have an audience solution to help you achieve your advertising goals.

No matter how you slice it, the Universal Audience Platform stands a cut above the rest. To create your audience solution today, give us a call, send an email or follow us on Twitter at UAPtweets. We look forward to hearing from you.